Search Engine Marketing, or SEM, provides your company with on-page and off-page optimization as well as thorough pay-per-click management to increase your company’s presence and brand. Search Engine Marketing encompasses a direct online marketing solution that utilizes two of the strong marketing methods available.

Search Engine Optimization

Search Engine Optimization (SEO), to summarize, consists of on-page optimization, link building (off-page optimization), content marketing, and other factors to increase the ranking of each page of your website based on targeted keywords.

Pay-Per-Click

Pay-Per-Click (PPC) Ads are advertisements that appear throughout your search listings, on websites that allow third-party ads, and sites like YouTube, Facebook, etc. PPC Ads are a great way to target a specific market for your business in any of the steps of purchasing process or just to simply brand your business across search engines or related sites in your vertical.

Search Engine Marketing will grow your business online through the two major methods listed above. Utilizing SEO to grow your business through organic results which provides long term growth and results. PPC Ads are used to target specific visitors to bring them to your website and landing pages to convert them from visitors to customers.

Why Use Search Marketing?

Because it’s a cost effective solution to quickly bring in new business!

Besides branding, what else can SEM do?

SEM is an amazing option for promoting all aspects of your website besides branding your business. For example, if you are roofer that is offers solar panel installation services, SEM can be used to organically rank your solar panel installation pages through targeted keywords and content marketing. Joining along side the SEO strategy, a targeted PPC campaign can be developed to send interested home owners or businesses to your solar panel installation landing pages as a lead generation tool. The PPC campaign can be setup only to direct traffic to your landing pages of people who are interested in getting a quote or to speak to your business about a free consultation while excluding those who want discounted installation services or a student who is searching for information for a term paper!

Search Engine Optimization

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Pay-Per-Click

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More Business!

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Ready To Stand Out?